Digital Marketing

DIGITAL MARKETING CONFUSION?

WE ARE YOUR DIGITAL MARKETING SOLUTION

Webster’s II Dictionary tells us…

Main Entry: mar•ket•ing
Pronunciation: \mär-kə-tiŋg\
Function: noun
Date: 1561

1 a : the act or process of selling or purchasing in a market b : the process or
technique of promoting, selling, and distributing a product or service

2 : an aggregate of functions involved in moving goods from producer to consumer

Common sense tells us…

Marketing is essential for every business. Increased revenue, market share, customer retention and improvements in customer experience are some of the best reasons.

But let’s face it, some days are a struggle to keep up with everything you are currently doing. Beyond that, in the digital age it can be downright confusing and intimidating to sort through your options.

How can you keep up with the increasing pace of doing business in an increasingly digital world?

Let us help.

Websites

WEBSITE DESIGN/DEVELOPMENT-
Service includes creation/initial design of website including the following:

  • Home/Landing/Entry page
  • About Page
  • Product Page(s)
  • Contact Form

(Listed items are intended as a guideline, actual structure to develop by collaboration with client)

COULD ALSO INCLUDE:

  • Downloadable PDFs
  • Facebook Portal
  • Reviews Portal
  • Digital Mailer/SMS/Club sign up form

COST – Starting at $ 695.00 flat fee (1x)

Customizations available by quote

eMail Marketing

Most Effective Means to Stay In The Minds of Your Customers…
DIGITAL MAILER/EMAIL MARKETING– DEVELOP YOUR LIST

Why Use Digital Mailers/ eMail Marketing?

  • Consistent
  • Pro-active
  • Trackable/Analytics
  • Send any message: entertainment, specials, events, reminders, job openings
  • Use to Survey/test
  • Easily Shared
  • Very inexpensive- best return on investment
  • Build list from best prospects (existing customers)
  • List are subscribers (signed up to get theses messages) more responsive than direct mail or ads

Contract Foxx Interactive Services to:

  • Initiate your iContact account
  • Create and post online sign-up forms on your website
  • Optional- Create and send your individual digital mailers/messages
  • Optional- Enter current emails
  • Optional- Create, implement, monitor/analyze and revise promotional plan, includes design of related promotional pieces (signage, sign up forms, etc.) to grow subscriber list

Benefits

  • Experienced in creation (content /portal knowledge)
  • Experienced in measurement (analytic reporting/comprehension)
  • Experienced in marketing strategies (techniques and tactics)
  • Consistent, with no strain on staff
  • Tool useful to gain customer feedback
  • Tool builds awareness, brand, customer base, channels of communication with existing and potential customers
  • Choose to create and send your own messages or contract us to do so

Set Up – $225 (1x) flat fee

(includes initiating your iContact account and creating/posting online sign-up forms on your website)

note: the iContact monthly portal/list fee is separate but very affordable

Social Media Posting

Most Effective Means to Bring In Customers…
DAILY OFFERINGS, EVENTS & SPECIALS

Why Use Daily Offerings, Events, Specials?

  • Added push to choose your establishment
  • Gives you a hook to grab attention/a second thought
  • Gives people a reason to check in
  • Expands offerings to potentially include a new option specifically tailored to a customer’s taste
  • Showcase variety and specialties
  • Helps you to push/promote a particular item, offering or timing tailored to maximize your profitability

How Do Your Customers Find Out About Your Specials?

Incoming Calls
Downsides

  • Relies on customer calling- reactive not pro-active
  • Constantly reading specials to callers not productive use of staff time, if busy may not be able to answer the call in a customer-friendly way

Specials Sign Boards or Posters
Downsides

  • Relies on traffic to pass sign/poster -reactive not pro-active
  • Limited coverage area

Ads/Menu Inserts
Downsides

  • Can get costly
  • Likely to be less timely than needed

Facebook/Website Posts
Downsides

  • Relies on staff to add daily posting to duties, hard to make it a top priority
  • If not consistent, it loses value

Contract Foxx Interactive Services to:

  • Post specials/events to Facebook (as often as 1x daily) includes pro-active daily contact to gather information if none provided
  • Optional – Create, implement, monitor/analyze and revise promotional plan (includes design of related promotional pieces: i.e. ads, handouts, signage, etc.) to build/grow likes, web traffic, awareness of daily posting of specials online, etc.

Benefits

  • Expands reach beyond geography
  • Easily shared for even greater reach
  • Covers all users interests: entertainment, events, products
  • Provides information in a timely, useful and customer-friendly way
  • Pro-active: pushes information out to existing and potentially new customers rather than waiting for them to call or come by
  • Is consistent, with no strain on staff
  • Builds awareness, brand, customer base, channels of communication with existing and potential customers

COST – $ 95.00/mo. flat fee for daily posting

Additional Services

CONTACT US TO DISCUSS HOW WE CAN HELP WITH THE FOLLOWING

  • Search and Map Business listing (Google, Bing, etc.) management
  • Reputation Management/Social Media Management
  • Analytics Reporting
  • Marketing Consulting (SWOT analysis, target customer identification, ads, events, contests, branding, community relations programs, customer loyalty programs, customer relations programs, video, press releases, etc.)
  • Photography, design, writing
  • Small Business Coaching/Organizational Systems
  • Search Engine Optimization
  • Project Management