Most Effective Means to Bring In Customers…
DAILY OFFERINGS, EVENTS & SPECIALS ON SOCIAL MEDIA
Why Use Daily Offerings, Events, Specials?
- Added push to choose your establishment
- Gives you a hook to grab attention/a second thought
- Gives people a reason to check in
- Expands offerings to potentially include a new option specifically tailored to a customer’s taste
- Showcase variety and specialties
- Helps you to push/promote a particular item, offering or timing tailored to maximize your profitability
How Do Your Customers Find Out About Your Specials?
Incoming Calls
Downsides
- Relies on customer calling- reactive not pro-active
- Constantly reading specials to callers not productive use of staff time, if busy may not be able to answer the call in a customer-friendly way
Specials Sign Boards or Posters
Downsides
- Relies on traffic to pass sign/poster -reactive not pro-active
- Limited coverage area
Ads/Menu Inserts
Downsides
- Can get costly
- Likely to be less timely than needed
Facebook/Website Posts
Downsides
- Relies on staff to add daily posting to duties, hard to make it a top priority
- If not consistent, it loses value
Contract Foxx Interactive Services to:
- Post specials/events to Facebook (as often as 1x daily) includes pro-active daily contact to gather information if none provided
- Optional – Create, implement, monitor/analyze and revise promotional plan (includes design of related promotional pieces: i.e. ads, handouts, signage, etc.) to build/grow likes, web traffic, awareness of daily posting of specials online, etc.
Benefits
- Expands reach beyond geography
- Easily shared for even greater reach
- Covers all users interests: entertainment, events, products
- Provides information in a timely, useful and customer-friendly way
- Pro-active: pushes information out to existing and potentially new customers rather than waiting for them to call or come by
- Is consistent, with no strain on staff
- Builds awareness, brand, customer base, channels of communication with existing and potential customers